Top 13 Best Mailchimp Alternatives Free And Paid

What is the purpose of email marketing software?: Email marketing software is designed to help you manage and optimize your email campaigns. It allows you to create, send, and track emails, as well as provide insights into how your customers interact with them. From sending regular newsletters to personalized messages, email marketing can be an efficient way of keeping in touch with your customers and building relationships with them.

There are many platforms available, both paid and free, that offer this type of software, MailChimp being a popular choice. The features offered by this software include Contact lists, email automation, custom template creation, user analytics, and A/B testing.

Although MailChimp is quite popular, there are other alternatives that may fit your needs better. In this article, we will discuss why exactly you might need an alternative to MailChimp and 13 of the best Mailchimp Alternatives.

Why look for Mailchimp Alternatives?

Although MailChimp is a great email marketing platform, a host of dissatisfied users, and a lack of certain features may make it necessary for you to look for alternatives. Some of the main issues with MailChimp are:

• High cost for small businesses: MailChimp is quite expensive for small businesses, making it difficult to use. Additionally, they have raised their prices multiple times in the last month and their free plan is quite limited for small businesses.
• Slow customer service response: MailChimp has been known to take several days or even weeks to get back to customers in need of support. Additionally, for the free plan, customer support is limited to 30 days, leaving free users without proper help unless they upgrade.
• Limited A/B testing capabilities: MailChimp’s limited A/B testing capabilities, like being unable to split test automation or isolate emails within tests, make it difficult to effectively measure the effectiveness of email campaigns.
• Lacklustre email templates: MailChimp’s email templates on the free plan are limited, and require users to upgrade in order to access the more modern, mobile-friendly designs.
• Lack of support for third-party integrations: MailChimp’s lack of support for third-party apps like real-time reporting and analytics means that customers have no way to gather data on their email campaigns.

Top 13 Best Mailchimp Alternatives Free & Paid

We have listed here the best free and paid Mailchimp Alternatives. The free-plan options do have paid alternative plans but the features included in their free version are enough to make them excellent Mailchimp Alternatives.

SendinBlue

Pricing: Free

Overview:

SendinBlue is a great free Mailchimp alternative. Its free plan offers 300 emails a day with unlimited contacts, signup forms, workflows, advanced segmentation, transactional emails, APIs, and email templates. It also provides user-friendly email templates, allowing you to create engaging emails quickly and easily.

Features:

• Drag and drop email builder
• HTML email editor
• Dynamic personalization
• Integrations with WordPress and e-commerce integration
• A/B testing with email content and subject lines
• Landing page builder
• Webhooks

Why it is a better Mailchimp Alternative:

• Free plan is far superior to that of MailChimp, especially with growing your contact list and building an email strategy
• Even on the paid plans, pricing is based on the number of emails and not the number of contacts, allowing you to grow your list indefinitely without worrying about costs.

Best for:

Startups, small businesses, and e-commerce stores.

Moosend

Pricing: Free

Overview:

Moosend is an email marketing platform that offers a wide range of features to its users. With its free plan, you can have up to 1000 contacts or subscribers. You get unlimited access to all the essential features, including being able to send unlimited emails each month and Moosend does not include its branding in the emails you send.

Features:

• Unlimited emails and automation and newsletter templates
• Real-time analytics
• Drag and drop and workflow editor
• Email subscription forms
• Abandoned cart emails

Why it is a better Mailchimp alternative?

• Pay less for the same features (on average 39% cheaper than MailChimp)
• Free newsletter templates
• Segment your audience through various audience management tools

Best for:

Agencies and small businesses

Omnisend

Pricing: Free

Overview:

Omnisend is a great Mailchimp alternative for those who want an all-in-one solution for email marketing, SMS, and other channels. It is designed with eCommerce businesses in mind and allows you to create automated workflows based on customer behavior. Its free plan is limited to 15,000 emails per month but there is no limit to the number of contacts.

Features:

• Email campaigns and templates
• A/B testing
• Campaign reports and click maps
• Drag and drop editor
• Cart abandonment
• Order/shipping confirmation
• Landing pages and web push notifications

Why it is a better Mailchimp alternative?

• Unlike MailChimp, it is more focused in e-commerce businesses, meaning its features help in generating sales and helping you understand your subscribers and customers better.
• Its free plan allows users to use all its features.

Best For

Established eCommerce businesses looking to expand.

Mailjet

Pricing: Free

Overview:

MailJet is an email marketing platform that allows you to create, send and track effective email campaigns. Its free plan is quite limited with 6,000 emails per month and only 200 emails per day. However, you can use transactional mails using the API and set up an unlimited contact list.

Features

• API / Webhooks.
• Transactional Emails.
• Excellent customer support
• Email analytics

Why it is a better Mailchimp Alternative?

• Real-time analytics to track and trace your mailing lists, along with how your users respond to your emails.
• Easy to use and gives the option of sending transactional mails on the free plan.
• User behavior tracking

Best For

Internet and SaaS businesses.

HubSpot

Pricing: Free

Overview:

HubSpot’s email marketing is designed to help companies easily create, deliver and optimize email campaigns tailored specifically to their business. It’s free plan includes 2,000 emails per month, unlimited subscribers, and access to creating 25 static lists and 5 smart lists. Additionally, its CRM allows you to keep a detailed log of every interaction your contact has with your company.

Why it is a better Mailchimp alternative?

• HubSpot lets you automatically create support tickets, create automation workflows to manage your contact database, and pass off leads to other teams.
• HubSpot offers numerous features like live chat and bots, forms and popups, and ad management and landing pages.

Best for:

Mid/large enterprises rather than small businesses on a budget, and experienced pro marketers.

MailerLite

Pricing: Free and Paid ($10/month)

Overview:

MailerLite is an email marketing tool that helps you create and send newsletters, landing pages, and automated campaigns. Although its free plan is quite limited, its premium plan has access to a host of great features at a fairly low price. The free plan allows only 12,000 emails per month, and it is applicable for SMEs with up to 1,000 subscribers.

Features

• Simple reporting dashboard
• Drag and drop editor
• Time zone scheduling
• Autoresponder
• A/B testing
• Segmentation
• Free website with up to 5 landing pages

Why it is a better Mailchimp Alternative?

• There are only two plans. The paid plan gives you access to all its features instead of multiple paid plans.
• Creating PDF brochures that can be distributed.

Best For

Small business (Lightweight plan to help you get started)

Zoho Campaigns

Pricing: Free

Overview:

Zoho Campaigns is a powerful email marketing tool that gives you the ability to manage campaigns and newsletters with ease. It also has a comprehensive set of features that allow you to send personalized emails, track performance, and monitor ROI. The free plan allows up to 2,000 subscribers and 12,000 emails per month.

Features

• Segmentation
• A/B Testing
• Personalizations through merge tags and dynamic content.
• Email builder and analytics

Why it is a better Mailchimp alternative?

• Zoho’s free plan has a contact limit of 2,000–which is 500 more contacts than Mailchimp’s limit of 1,500 contacts
• Robust features also include segmentation of mailing lists, contact management, customizable sign-up, and pop-up forms and topics, and bulk segments.

Best For

Small businesses and entrepreneurs who have large contact lists.

Klaviyo

Pricing: Paid

Klaviyo has a single monthly plan that includes all features but the pricing varies based on the number of subscribers:

• 1000 subscribers: $30/month
• 10000 subscribers: $150/month
• 20000 subscribers: $375/month

Overview:

Klaviyo is a multi-channel platform marketing platform (email, SMS, and social media) designed to meet the needs of small businesses and e-commerce stores. It comes with native integrations for Shopify, Magento, BigCommerce, and others.

Features:

• Segmentation and personalization.
• eCommerce integration and behavioral targeting
• Custom Facebook audiences.
• ROI reports
• Custom product recommendations

Why it is a better Mailchimp alternative?

• Granular segmentation
• Measures email marketing ROI
• Pre-built and custom templates for automation workflows

Best For:

E-commerce businesses

AWeber

Pricing: Free and Paid

AWeber has a single monthly plan that includes all features but the pricing varies based on the number of subscribers:

0-500 Subscribers: Free

Beyond 500 subscribers:

• Monthly: $20/month
• Annually: $17/month

Overview:

AWeber is an email marketing software that focuses on helping beginners and small businesses to create automated email campaigns, build custom audiences and increase ROI.

Features

• Email templates
• WordPress plugin
• Behavioral Automation
• Sales tracking
• Landing pages

Why it is a better Mailchimp alternative?

• An all-inclusive pricing model regardless of the number of subscribers
• Excellent Customer support via phone, chat, and email

GetResponse

Pricing: Paid

Up to 500 contacts: Free

For up to 1000 contacts :

• Monthly: $19/month
• Annually: $16/month
• Biannually: $13.3/month

Overview:

GetResponse is a powerful email marketing tool that makes it easy to create sophisticated and creative email campaigns. It offers the best features for price among the MailChimp alternatives which makes it a great value for businesses of all sizes. It offers excellent customer support available via phone, chat and email.

Features

• Email templates.
• Marketing funnels.
• A/B testing
• CMS Integration
• Email analytics
• Webinars

Why it is a better Mailchimp alternative?

• 24/7 Live chat support for paid plans
• Many options in terms of customization.

Best For:

Publishers

ConvertKit

Pricing: Paid

Free plan (for up to 1,000 subscribers)

• Creator plan: $15/month
• Creator Pro: $29/month

Overview:

ConvertKit is a powerful email marketing platform that helps you create campaigns, manage subscribers and track the performance of your emails. It is great for bloggers, marketers and entrepreneurs who are looking to grow their business.

Features

• Automatic email customization
• A/B testing
• Signup forms and popups
• Visual automation workflows.
• Simple reporting and email analytics.
• CMS integration

Why it is a better Mailchimp Alternative

• Create multiple signup forms for various different opt-in incentives and content assets
• free concierge migration service (>5000 subscribers)
• No charge twice for the same subscriber in different lists

Best For:

Creators, artists, bloggers, and musicians.

Constant Contact

Pricing: Paid

Up to 1000 subscribers

• Email: $45/month
• Email plus: $70/month

Overview:

Constant Contact is an email marketing platform designed to help small businesses and nonprofits communicate more effectively with their customers. It allows users to easily create, manage, track, and analyze their email campaigns.

Features

• 30-day free trial
• List-building tools in the form of templates and images, tools for social media sharing and promotions, and features to track open and click-through rates.
• Surveys.
• A/B Testing.
• Ecommerce Integration

Why it is a better Mailchimp alternative?

• Offers phone, email, and ticket support for both plans.
• Plenty of options to power up your efforts, from email templates to learning material and more, by introducing webinars and courses.

Best For

Government and Educational institutions

Campaign Monitor

Pricing: Paid

Campaign Monitor

For up to 1000 emails

• Basic: $9/month
• Unlimited: $29/month
• Premier: $149/month

CM Commerce

For up to 1000 subscribers

• Starter: $9/month
• Growth: $29/month
• Professional: $149/month

Overview:

Campaign Monitor is a great choice for government and education institutions. It has robust features like in-depth analytics, campaign optimization, A/B testing, automation tools (for personalization), surveys, and integration with eCommerce sites.

Features

• A/B testing.
• Marketing automation workflows.
• Behavioral targeting
• Segmentation and personalization.
• Product recommendations

Why it is a better Mailchimp alternative?

• Detailed and affordable pricing plans
• 2 distinct email marketing platforms: where one is designed specifically for e-commerce shops and the other for other businesses.

Best For

E-commerce platforms and small businesses

Conclusion

These alternatives to MailChimp provide a comprehensive range of features and functionalities to help business owners build powerful, effective email campaigns. They are cost-effective and feature-rich, offering users the ability to customize their emails for maximum engagement.

For further help, a web development agency in Kolkata can help you to understand which platform is best suited for your business needs. They can provide further insights, advice, and guidance on how to optimize an email marketing strategy, as well as the necessary technical know-how to make sure that campaigns are delivered successfully.